top of page
1926 Chevy Touring
"Quality at Low Cost"
- Magazine Ad, 1949
- Chevy Ad, 1926
When Chevy released the Touring car in 1926, Chevrolet was in a time where they were fiercely challenging the dominance of the Ford Model T. The Touring car was a part of the Chevy Superior Series, which was more mechanically sophisticated and had a wider range of colors to choose from. All at a lower cost than many versions of its competitor.
1926 Chevy Touring Test Drive
- The Saturday Evening Post AD
In late 1926, which would expand into 1927 models, the available colors were expanded. The closed cars were all available in a choice of Royal Maroon, Highland Green or Fawn Gray. The open cars could be had in Phoenix Brown or Gunmetal Blue. Black was no longer listed as a body color.
- 1925 and 1926 Series Superiors
- 1926 Superior Models Chevrolet Sales Brochure
- 1926 Chevy Ad
Much like Ford, Chevy turned its audience to the most profitable yet untapped market - women. By selling the idea of safe, cheap, and attractive cars to women, Chevy successfully tapped into the female market that Ford has a monopoly on at the time with electric starters in the Model T.
- A 1926 Touring Chevy that was parked in a barn, and left untouched for decades.
Big Business, 1929
This 1926 Chevy Touring car made multiple appearances in the famous Laurel & Hardy duos acts -most specifically in Big Business.
bottom of page