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1936 PLYMOUTH DELUXE
"The Peak of Perfection"
- Plymouth Ad, 1936
In 1936 Plymouth released a spread of new Deluxe cars, including the Plymouth Business Coupe Deluxe.
- Plymouth Deluxe Blueprint, 1936
While competitors like Ford were offering very little except a change to design during the 20's and 30's, Plymouth was continually releasing passenger cars brand new to buyers one after another. Each car was completely different in design and modern in engineering.
- Plymouth ad for Deluxe, 1936
Within that modern engineering, from stainless steel tops and independent front suspension, to hydraulic breaks, heavy fenders, and massive bodies - Plymouth was leading in safety. And all within remaining in the lower price point fields.
- 1936 Coupe Ad
With all things considered, it's no surprise that the Deluxe Plymouth was targeted heavily towards women. Cheap, safe, and attractive, the Business Deluxe Plymouth was a perfect family car and car for women with children. This also pushed many men into the market - either women wanted the car for their own, or wanted one for the family.
- 1936 Coupe Ad
"Sound proofed like a broadcast studio" - Insulation was another buying point for the Plymouth Coupe. In 1936 the streets were much different than today. Cars were extremely loud, railways and social spaces were much louder and closer in proximity. Which is why insulation was a special luxury in the Plymouth. Everything about the '36 vehicle was designed to support comfort - whether that be physical comfort, peace of mind, or a break to your wallet.
- Trial by Torture scene, 1936
On of most interesting and extensive (& bizarre) methods of showing audiences how same the '36 Plymouth Coupe was, Plymouth had the Dare Devil troupe "Lucky Teter" to host and film a demolition event that would see the daredevil group trialing the safety of the car via torture and destroying of both the stunt men and the cars. The film sees the Plymouth completely wrecked with doors pulled off and set on fire - yet with the driver walking away unscratched, and the car still running. Even now, this is an odd choice of advertising, yet unarguably effective - and entertaining.
1936 Plymouth "Trial by Torture"
Slide Through Gallery
Original Plymouth Maintenance Manual
It's not difficult to see why Plymouth adorned the slogan "Plymouth Makes Great Cars" and stuck to it well into the 50's. However, by 2001 Plymouth hung its hat, leaving us with the relics of their success.
Beloved Infidel, 1959
In the 1959 film, "Beloved Infidel," the 1936 Plymouth Coupe was driven by Gregor Peck, who played the famous author F. Scott Fitzgerald.
While most vintage cars used in film are portrayed decades after their production, the film "Topper" uses the Plymouth Coupe less than one year after its release. As a brand new car, the Plymouth is used in a minor scene as somewhat of a taxi.
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